Church streaming has become an increasingly popular way for churches to reach their congregation and connect with new members. In Part 2 of this series, we explored the impact of church streaming on church attendance and the benefits it may have for churches. In Part 3, we will look at the platforms that churches are using to stream their services and the features that are most important to them.
One of the key considerations for churches when choosing a platform for streaming their services is the cost. In a survey of 1,000 churches in the United States, it was found that the majority of churches (68%) used a free platform to stream their services (Source: “The State of Church Streaming 2019” by ChurchTechToday). The most popular free platform was YouTube (67%), followed by Facebook Live (48%) and a custom church website (42%).
In addition to cost, churches also consider a variety of other factors when choosing a platform for streaming their services. For example, many churches value the ability to customize the look and feel of their stream, as well as the ability to integrate with other tools and resources. Some churches may also prioritize the ability to collect data and analytics, such as viewer demographics or engagement metrics.
In addition to the platform itself, churches also consider the features that are important for their stream. In the survey mentioned above, the top three features that churches said were important for their stream were high-quality video (69%), easy setup and use (58%), and the ability to interact with viewers (44%) (Source: “The State of Church Streaming 2019” by ChurchTechToday). These features reflect the desire of churches to provide a high-quality viewing experience for their audience, as well as the importance of engaging with viewers in real-time.
In conclusion, churches have a variety of factors to consider when choosing a platform for streaming their services. The most popular platforms for church streaming are YouTube and Facebook Live, which are both free to use. Churches also value the ability to customize their stream, integrate with other tools and resources, and collect data and analytics. In terms of features, churches prioritize high-quality video, easy setup and use, and the ability to interact with viewers. In Part 4 of this series, we will explore the challenges that churches face when streaming their services and how they overcome them.
Part 3: Streaming Platforms
